Case Study
International Campaign Support for Art Deco Festival 2026
When the Art Deco Trust wanted to attract more Australian visitors for the Art Deco Festival, I was brought in to support a targeted international marketing campaign.
The goal: position Napier as a must-visit heritage destination and build a qualified Australian audience for future festival promotions. Below is a snapshot of a portion of this campaign through Meta advertising.
Qualified Australian leads
People reached
Total impressions
Website clicks
With the right approach and people in place, even ambitious goals become measurable success.
The MBIE-funded Meta advertising campaign successfully delivered large-scale international awareness and high-quality audience engagement across key Australian tourism markets.
The campaign reached more than 2.6 million people, generated over 15,000 engaged website visits, and delivered 1,384 qualified leads from prospective festival attendees.
Advertising efficiency exceeded industry benchmarks, with cost per lead as low as $4.02, demonstrating strong return on government investment in international tourism promotion.
